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For Home Sellers

Your Home's Value — Priced by an Appraiser, Not an Algorithm

Most agents guess your price with a CMA. Tom Townsend prices it with appraisal science — backed by 22 years of local market data and a documented marketing plan.

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The Problem with Most Agents

In today's Cherokee County market, prices have shifted 8% year-over-year. Overpriced homes sit for months. Underpriced homes leave money on the table. The difference between guessing and knowing your home's value can be tens of thousands of dollars.

Most Agents

  • Run a quick CMA from MLS data
  • List it and hope for the best
  • No documented marketing plan
  • Sporadic communication
  • Price reductions after weeks on market

Townsend Realty Group

  • Certified General Appraiser pricing
  • 67-point documented marketing plan
  • Dedicated client experience manager
  • Weekly communication guarantee
  • 6-month satisfaction guarantee

The 6-Step Selling Roadmap

You'll Always Know What's Next

1

Free Strategy Call

We meet at your home, walk through your goals, and discuss your timeline. No pressure — just honest advice from a team that knows your market.

2

Appraiser-Backed Pricing

Tom analyzes comps as a Certified General Appraiser — not a CMA from a website. This means your price is accurate from day one, reducing days on market.

3

Move-Prep Concierge

Our team coordinates cleaning, minor repairs, staging consultation, and photography. You focus on your move; we handle the property.

4

67-Point Marketing Launch

Professional photography, targeted online exposure, social media campaigns, open houses, agent networking — every channel working together.

5

Showings & Negotiation

Beth, our client experience manager, handles scheduling and feedback. Tom leads negotiations to maximize your net proceeds.

6

Close with Confidence

We manage inspections, appraisal, title, and closing coordination. Weekly updates keep you informed from contract to keys.

Over $8,000 in Included Value

What You Get — At No Extra Cost

Appraisal-Based Pricing

Your home priced by Georgia's highest appraisal credential — not a website algorithm.

67-Point Marketing

A documented plan covering photography, digital marketing, open houses, and agent outreach.

Staging Consultation

Professional guidance on presentation to maximize buyer appeal and sale price.

Move-Prep Concierge

Coordination of cleaning, minor repairs, and property preparation before listing.

Client Experience Manager

Beth manages your showings, feedback, and schedule so nothing falls through the cracks.

Weekly Updates

A guaranteed weekly communication from your team — never wonder what's happening.

Expert Negotiation

Tom leads all negotiations with an appraiser's insight into true property value.

Repair Financing

Access to options that let you make improvements now and pay from proceeds.

6-Month Guarantee

Not satisfied with your new home? We'll relist and sell it for free within 6 months.

The Numbers Speak

1,500+

Families Helped

$18.7M

Last Year

A+

BBB Rating

5.0

Star Reviews

Start with a Free Home Evaluation

Find out what your home is really worth — priced by an appraiser, not a website. No obligation, no pressure.